The platform is rolling out a updated setting that allows them to reduce the volume of AI-created videos appearing in their streams. This initiative comes as the company disclosed that it currently hosts more than 1 bn content made with AI.
Pilot Phase and Launch
This change is undergoing trials over the next few weeks before a widespread launch. This shift coincides with a increase in AI-generated material, fueled by emerging video-generation tools.
AI Content on Other Platforms
Studies have shown that approximately 10% of the quickest rising content creators on another major platform only show content made by AI. A large amount of this content is considered low-quality AI content, a label for poor-quality, mass-produced content that is frequently nonsensical or surreal.
Our research shows that many people like content produced via AI tools, from digital art to informative clips, and we want to give people the option to adjust the amount of that, based on their own preferences,” commented a platform representative.
AI on the Platform
The service announced that there are currently over a billion videos on its service labeled as artificially created. In total, more than 100 million videos are added to the app daily, making AI content a limited percentage of its overall inventory.
How to Adjust Settings
Users will be in a position to decrease or raise the volume of AI-generated videos they see by accessing the “manage topic” option in the platform and picking the AI content topic. Additional categories that currently be controlled under the filter encompass politics, fashion, beauty, and choreography.
Content Labeling and Policies
Its policies mandate creators to label convincing AI-generated content, and it bans malicious deepfakes of well-known individuals or emergencies. Any believable artificial content that is without a tag can be taken down under its community policies.
Furthermore, the platform will henceforth apply an AI-generated tag to content made using its built-in AI features, or detected by an cross-platform project for identifying artificial media. This step is designed to help prevent users from seeking to evade the labeling process.
Educational Initiatives
TikTok is also launching a two million dollar awareness program for professionals and organizations to create learning resources about using AI responsibly. This project will benefit charitable organizations dedicated to teaching programming and robotics.
Content Safety Approach
The platform has justified its moderation strategy, during discussion over plans to cut jobs for numerous review team members in the United Kingdom. It is set to eliminate a significant number of roles in its user protection department in the UK capital, with worker representatives and digital protection specialists expressing worry that humans are being replaced by automated systems.
A company official clarified that staff-based oversight would continue to be important, but AI can protect employees by eliminating the most graphic content ahead of it is viewed by people. TikTok reported a significant reduction in shocking and graphic content seen by content reviewers over the last 12 months due to reliance on its automated systems.
It is vital to combine staff and AI to keep the platform safe,” the official commented. “We’ll have humans as part of that process, but we further consider it’s highly necessary to limit contact with unsafe media as quickly as possible, which is why a lot of the machine support is making a difference process content quickly.”
